Sample Project 1: Market Research, Tabulation, Presentation
Evaluation of Market Research Data
Situation: A Corporation conducts a market survey resulting in a data file containing up to many hundreds of variables. The data file is to be tabulated in a manner so as to provide a conclusive, comprehensive overview over its content.
Solution: Using the questionnaire, code plans for open-ended questions, the data file, and after some cooperative deliberation on variables constituting table headers and additional cross tabs, a complete set of tables over all variables is being provided in a matter of days (MS Excel®). The most important results may be visualised as MS Powerpoint® charts.